Our services

UX Research, Strategy & Design

We employ various UX metholodogies in order to understand customers’ mental models and paradigms, thereby assisting our clients in providing products or services which are not only a joy to own and use, but also meet business objectives.

User Journeys

A visual representation of the customer journey through the physical and digital environments across various touch points to identify any opportunities by mapping the customer’s emotions throughout.

Personas

A illustration which assists teams in empathising with the customer by representing the archetypal user of a product or service, highlighting their behavioural and attitudinal aspects to.

Wireframes

Wireframes give stakeholders a clear and visual interpretation of their requirements. These make identifying gaps as well as tweaking of the designs quick and easy.

UX Strategy

A strategy which contains a clear understanding of the current user experience, a detailed view of the ideal user experience and a prioritised plan detailing how to bridge the gap.

Market Landscape

A competitor benchmark to establish the market landscape to ascertain potential enhancements which will put the company ahead of its competitors.

Customer Behavioural Trends

A report which shows big changes within the digital environment that could impact functionality and the priorities of projects.

Heuristic Review

An expert review of the current functionality to establish the impact on user experience to establish quick-win changes vs. phased changes.

In-depth Interviews

One-on-one interviews with customers to understand the customer needs and expectations when interacting with a product, service or company.

User Research

Usability testing conducted to understand customer behavioural paradigms and the cognitive impact a product or system may have.

Service Design

This process is designed to improve the experience and interaction between customers and business through planning and aligning services through process, organisational, information and system design.

Facilitated Agile Workshops

Workshops orientated around discovery and inception of a product or service, allowing stakeholders and product owners to clearly define the strategy, features, roadmaps, and execution of a project.

UX Training & Certifications

We offer a variety of UX orientated training including:

– UX Project management (UX-PM)
– Agile UX training
– Design thinking

African Footprint

Our capabilities extend beyond southern Africa to east and west Africa with operational bases in both Lagos and Nairobi.

Asset 5