UX-PM Training

UX-PM is an internationally certified UX training program.


International UX training program designed specifically for digital project, product and marketing professionals

Outcomes include boosting project success rates, building project management capacity, and developing methods for differentiating products.

Internationally recognised and certified by UXalliance, a global network of 26 leading independent UX companies.

Three levels of certification


Full course pricing: R 21 000

Adopting UX


Ever wondered how to ensure UX is considered in a project? How to include UX tools? How to cultivate a user centered design culture? UX-PM 1 is for digital product, marketing, and project managers, who want to understand the fundamentals of UX, adopt UX methodologies in projects and encourage a customer-centered design culture in their organisations.
Advantages
This User Experience training session strikes a balance between theory, problem-solving, and case-based reasoning.
Objectives
  • Understand key UX concepts and methods.
  • Become a proponent of user-centred design in your organisation.
  • Become familiar with methods to integrate UX design in your projects
  • Course Content
  • The definition of UX, basic principles of UX and ROI, UX tools and methodology at various phases of product development
  • Integrate and roll out of UX design examining various case studies and illustrations
  • Immersion and practical application of UX techniques: UX strategy and workshops, qualitative and qualitative research, personas, usability testing
  • A combination of theory, problem-solving exercises and case studies
  • Exam
    The certification takes place at the end of the second day of training. The certification exam is comprised of a multiple choice component and an oral exam with the UXalliance course instructor.
    Who should attend
    Product owners, interactive marketing managers, project managers and IT professionals who want to better understand UX and how to integrate UX activities into projects. No prerequisite apart from a curiosity for the subject.
    Duration, fees & location
    Duration: 2 Days
    Fees: R7500
    Location: Mantaray Ofiices, Greenside, Johannesburg

    Executing UX


    Do you need to know how to manage UX activities in a digital product? How to meet business objectives and market demands through user centered design? UX-PM 2 is for digital product, marketing, and project managers, who need a deeper understanding of UX activities. You'll learn how to select specific methods, plan their execution and progress through project phases to achieve a greater product/service quality.
    Advantages
    Training sessions strike a balance between theory, problem-solving, and case-based reasoning.
    Objectives
  • Integrate user experience into a project to fulfil business objectives and market demands
  • Optimise quality and effectiveness of a product or service experience by incorporating the principles of user-centred design
  • Plan for incorporating UX methods at each stage of a digital project
  • Prepare practical materials: toolkits and checklists for managing UX activities, creating an RFP to commission UX work
  • Course Content
  • Understand the User Centred Design (UCD) lifecycle and how to incorporate it into IT development
  • Incorporate business objectives and vision into a UX strategy
  • Connect UX strategy and design requirements to product strategy
  • Service design and product design and how UCD fits with both
  • Identify user needs through qualitative and quantitative user research
  • Translate UX strategy and user needs into design requirement through prototyping
  • Evaluate and test design solutions, locally and internationally
  • A combination of theory, problem-solving exercises and case studies
  • Exam
    The certification takes place at the end of the second day of training. The certification exam is comprised of a multiple choice component and an oral exam with the an oral exam with the UXalliance course instructor.
    Who should attend
    UX-PM Level 1 certified professionals

    -or-

    IT decision makers including product owners, digital marketing managers, project managers, IT professionals with 2 - 4 years experience in digital project management.
    Duration, fees & location
    Duration: 2 Days
    Fees: R8500
    Location: Mantaray Ofiices, Greenside, Johannesburg.

    Leading UX


    The third course, UX-PM3, is for anyone who wants to build a UX team and incorporate UX vision and leadership in the organization's business strategy. We'll explain the various profiles of a typical user experience team and how to hire the right UX resources. You'll also learn how to carry out a UX project successfully by: 1) Defining UX KPI metrics (quantitative and qualitative), 2) integrating UX activities effectively (strategy, planning, workflow), 3) measuring the impact of UX on the project, and 4) communicating outcomes.
    Advantages
    Training sessions strike a balance between theory, problem-solving, and case- based reasoning.
    Objectives
  • Plan and integrate UX activities in the context of a digital strategy across projects and work streams
  • Define UX metrics and KPIs
  • Measure and communicate the impact of UX on operational, financial and brand performance to inform global-level strategies
  • Build UX capability internally or externally
  • Course Content
  • Plan and manage projects integrating UX tools and methods
  • Identify UX opportunities and build a business case to realise them
  • Tailor design briefs to requirements, organizational context and product strategy
  • Build a UX team and incorporate UX expertise in project planning
  • Define UX objectives, metrics and performance indicators
  • Immersion and practical application: techniques to define UX business opportunities, evaluating UX experts, defining UX metrics, individual reflection and group discussion
  • A combination of theory, problem-solving exercises and case studies
  • Exam
    The certification takes place at the end of the second day of training. The certification exam is comprised of a multiple choice component and an oral exam with the an oral exam with the UXalliance course instructor.
    Who should attend
    UX-PM Level 2 certified professionals

    -or-

    Product owners, interactive marketing managers, project managers, IT professionals with 5-10 years of experience in the development of digital projects.
    Duration, fees & location
    Duration: 2 Days
    Fees: R9500
    Location: Mantaray Ofiices, Greenside, Johannesburg